During my tests of over 5,000 ugly yellow marks, I identified 11 beneficial reasons why real estate agents should use them to create potential buyers for their business. Now more than ever, real estate agents must think outside the box to be competitive.
1. Low cost. At a price of about 1.98 dollars per sign with a share, they are lower than any other advertising media.
Consider the cost of advertising in a newspaper line, which ranges from $ 85 to $ 100 or weekend windows, from $ 250 to $ 750, and then house magazines that load from about $ 300 to $ 600, or about a thousand dollars spent on one direct mailing for mailing?
2. Consistent advertising due to low cost.
One of the main reasons for business failure is the lack of capital for consistent marketing. At a price of $ 1.98 per agent sign, they can remain in accordance with their creation plan.
3. On demand - quickly and easily generates leaders when you want it.
Creating a property buyer leads when you want them to have several advantages. They help to make your leadership in real estate and your business reliable and predictable.
Too many potential property buyers can be overwhelming. Agents often spend hundreds or even thousands of dollars on a campaign with a leading generation and are crammed with an answer and cannot follow the findings, which leads to huge losses.
Ugly yellow badges will generate a mass of calls for you, but if you happen to overload and cannot return with all the calls, you will receive only a few dollars. And, of course, you only need to expose the signs, as you need, to create your lead funnel.
4. The agreed message has been delivered completely hundreds of times.
Having a well-written, recorded message for use with your signs has such a positive effect on the answer, because the recorded message is not threatening, so prospects will call your sign more often when there is no threat from the agent on the other side.
In addition, the recorded message is delivered perfectly every time you keep up to date. We, as agents, miss, repeating the same message over and over again. Therefore, sometimes we can change it or be a bit lazy and not deliver it as we should, every time.
5. They act as a sales force that works for you day and night.
They are similar to the fact that sales professionals in your team work 24 hours a day, 7 days a week, without complaining. They appear in time to work, and never ask for a raise or even holidays.
6. No matter at what level your business is located - they work.
If you are a new agent, you can start your business with only the ugly yellow iconic strategies. As a new agent, the capitol for managing your business is usually a bit tight, and you most likely want to reserve it for $ 1.98 for a sign that can call the phone and be in business.
Experienced real estate agents who are looking for options to replace the high cost of efficient lead generation methods, with inexpensive high-performance strategies, will find ugly yellow marks, can reduce costs and increase them.
7. They have the ability to focus on specific areas and areas.
One of my favorite things about them is their ability to generate targeted perspectives in specific areas and areas. This can also be done with the help of some other types of advertising, such as direct marketing, but much more complicated and expensive.
8. They have the ability to customize the type of perspective.
Due to my flexibility, I can focus on a specific type of perspective, for example, first-home buyers, buyers, and luxury home buyers.
9. They are unique in their ability to distinguish YOU in your market area.
With so many agents doing the same thing, ugly yellow signs help you stand out from the crowd of other agents, just like they stand out from other signs on the street.
I get lists all the time because of the attention that my signs bring. I was asked countless times: “Are you going to use these yellow signs for my property too?” In fact, they are part of my presentation.
10. Increases the likelihood of selling your own listings.
As I mentioned in the “7 myths” article, ugly yellow signs will not increase the percentage of doubles following your listing by 50-75%, but they will increase the likelihood of selling your own listing from 20 to 30%, which is important when translating into real world dollars.
11.Target BUYERS.
From the day you become a real estate agent, you were told that you need to list the latter. Get lists and lots of them. Everyone seems to have a lot of listings these days, and there are no buyers and ugly yellow signs.
