Whether or not a new venture, marketing your limousine company in Los Angeles is quite competitive. But before you start paying for the placement of the media, the first thing you need to do is to evaluate the financial situation and marketing objectives and direction. One wrong step in selling money for advertising, and you end up losing everything.
Advertising is not the right ball. In marketing, you analyze, you conceptualize, plan, and you develop a strategy, you slowly build your brand in a pool of companies offering limousine services. If you're relatively new to the industry, it's not too late to catch up. California has profitable demographics. There is always a way to sell your limousine company.
Before advertising (placement in the media), first look at the industry in which you are located. Is there a trend in the construction industry? If there is, you would like to join the winner. Although there is a saying: “If you cannot beat them, join them,” are you financially free from an uptrend?
Look at your competitor. Review their situation. How do they sell themselves? What forms of advertising do they do? Do they communicate directly with your market or use women in their ads to attract customers in the same way as other advertisements for cars? These questions will give you a brief overview of who your competitors are. What services? Do they have special promotions such as discounts? When you study your competitor, you will know where to place yourself in the market. If the majority of limousine companies promote luxury, which is always a brand characteristic of high-end products, let your creativity squeeze ideas. Always remember to strengthen the weakness of your company and create opportunities for threats.
After analyzing the construction industry and competition, review your business. How many employees do I have? Are they friendly? Do they represent the company in the community? Do I have capital for advertising expenses? How many cars do I have? What about my drivers? Do they get full time or part time? Who are the people I want to hire?
To find out your target market, the question that best suits: who are the people I want to hire? As a rule, limousines are luxury cars used as a limousine at the airport, especially in the Los Angeles area (Los Angeles airport). But besides corporate executives or business people / women, limousines are also hired for parties and graduation parties for special occasions such as weddings, corporate / party events, and even funerals.
In general, think about the demographics of your market (age, gender, employment status, married or not, etc.), Geographic (Los Angeles and its surrounding counties), psychography (lifestyle, interests). The key to your target market is to reach them.
How can you contact them and introduce your company? CONCEPTUALIZE your advertising campaign. When this means that an advertising campaign is not only about spending money on television, radio and print advertising. This notice is incorrect. If you are planning to advertise, make sure that it meets your marketing goals and direction - and budget. Placing on TV and radio is a large amount of payments. For your company and the construction industry, they place commercials in print (newspapers, local newsletters or specialized publications). In addition to traditional media (television, radio, print), you can risk efforts below the level (brochures, flyers, etc.) and new media such as the Internet.
After you finish your ad campaign. Now you can place them on tactical carriers. The strategy of advertising in the media is that your advertising message is indicated at the right time, in the right place, to the right people.
In Los Angeles you will not have clients. What for? Los Angeles is the largest city in California and the second largest city in the United States. LA is one of the world's centers of culture, technology, international trade, and home for restructured institutions, corporations, and Hollywood. And Los Angeles is the capital of tourism. Orientation to people in Los Angeles is not as difficult as you might think, but depending on your preferences. Los Angeles is also a multicultural city, with Caucasians, African-American, Latin American, Asian, and between mixed races.
Knowing people, what they do, what they read, what they watch, what they hear, what goes in and out of the house every day, you yourself know how you can draw their attention to advertising.
