Brands have such a strong influence in our lives that it is difficult to live with them without them. They are becoming a life cycle for consumers who are looking for more than just a product. The design concept of the brand and logo did not develop overnight, but it took decades to change the perception of consumers.
But brands were not always considered significant. Initially, the goods were sold more or less equally. Brands were considered the highlight of the rich class. Only the best companies enjoyed the privilege of corporate identity, and wealthy consumers were able to acquire them.
From necessity to luxury:
In the pre-industrial era, goods were traded without any specific brand or product name. Clothing was sold simply unmarked in the UK. The only difference was found in the type of fabric used. But over time, fashion brands began to appear in the UK. They developed a status symbol in the minds of rich consumers. It was then that brands were considered a symbol of luxury.
From luxury to necessity:
Over time, brands began to explore the emotional and self-evident side of consumers, generating loyalty among them. People do not buy goods today, they buy reliable relationships. Sweets are no longer needed. This is some famous chocolate brand that you need, and not just confectionery. You want to wear an expensive designer suit, not an unlabeled item of clothing. Brands are no longer the exclusive right of the rich. They turn into more necessity than luxury.
Brands remain in the minds of consumers. They are created according to the perception you give them. Perceptions are different within people. Some brands may be a necessity for you, while you consider them luxury.
