In 2005, hotels in America made a profit of $ 100 billion, mainly from the food services sector. Luxury hotels also made a lively business, and small hotels also bought additional revenues through value-added services. Since the hospitality industry is on the rise, this is a good time for sellers to cash in on this boom and sell themselves to the industry.
Hotel planners:
If you plan to display your products and services in the hospitality industry, you need to approach the hotel planners. In the United States, there are more than 70,000 hotel planners, and their ideas and initiatives have generated revenue of $ 44 billion for the hotel industry. To sell your services in the hospitality industry, you need to meet with planners and hotel managers.
How to switch to the hospitality industry:
To sell your services in the hospitality industry, you need to contact planning managers and hotels. However, they are not easy to reach, because they attach great importance to their time and probably dozens of sellers have approached you.
1) Determine the industry in which your products will be most useful. If planners find that your products are useful, they will definitely want to learn more.
2) Plan your marketing strategy before approaching people in the hospitality industry.
3) Internet, email, direct mail, print media are all great tools for getting your message to people in the hospitality industry.
4) Become a member of any supplier association or related sector in the hospitality industry. This will lead to higher impact of your services to people in the hospitality industry.
5) Provide hotel planners with information about your products and reduce sales. Planners have difficulty holding back; and they will not be too happy if they take the time to listen to you, only to find that you have nothing to say to them.
6) Use innovative marketing strategies to get the attention of planners. Graphic calendars, calculators, charting software, etc. They are always in demand in the hospitality industry, so you can demonstrate the use of such innovative tools for hotel managers and planners.
Hospitality Industry: Growth Sectors.
High growth areas of the hospitality industry include food and beverages, as well as full-service hotels. The food and beverage departments of large hotels have been given a lot of automation, so you can directly approach the department manager for marketing purposes. Suppliers and suppliers of food, beverages, kitchen appliances, cutlery, table linen and furniture can benefit a lot from this.
With so many opportunities for suppliers to take advantage, it is not surprising that they want to serve the hospitality industry. With proper planning and the right marketing strategies, you should be able to stay ahead of your competitors and buy good deals from hotels.
