The ability to successfully cut a niche is one of the golden goals of any business organization. Pure originality is a great idea, but basically it's a fairy tale, a chimera. Each business idea has already been adopted, but how the idea is implemented creates an opportunity for the original statement. Fun and an unforgettable environment or experience is something that is not common, whether it is the sale of coffee, an airline or a hamburger. Successful companies like Apple have everyone working around them trying to figure out what their secret recipe is; They are not the only computer company, but they are the only ones who create fans. They provide excellent retail experience, great products and a strong brand identity — a very simple recipe on paper, but harder to achieve than it seems.
Brett Tollman - President and CEO of The Travel Corporation, a collection of select luxury hotels and travel services; the company, as well as Apple, offering the rarest of rare things - attention to detail and commitment to the experience of customers that only the best companies have. What distinguishes the twelve boutique hotels in the Red Carnation collection from each other is their individual meaning and the celebration of the place is because TTC acquires (often excellent) pre-existing buildings, which gives them a unique feeling, while maintaining a five-star hotel, ethos peculiar to the brand. In a recent travel interview, Schollman asked: “What is your strategy for growing the brand?” To which he replied with refreshing frankness: “In fact, they did not exist - always finding the right place and feeling that the place has a certain influence, a place that offers a unique and special experience. "
And indeed, they do it. Although there are only a dozen Red Carnation hotels around the world, they are refreshing that they reject the team uniformity often associated with other successful brands. Intuitive acquisitions & # 39; however, this is only part of the whole Red Carnation experience.
The other main ingredient is the glorious attention to detail, made with a natural sense of elan, highlighting the fact that TTC cannot be new to the industry. This style gains culture and experience. "I am a third-generation hotel ... so it's in my blood." It is true, Tollman comes from the illustrious line, which sees that his mother, Beatrice, is personally connected to the decor of all the hotels, giving them an eclectic elegance that varies from place to place - whether it is Durban, Geneva, USA or in London. In fact, Beatrice Tollman goes so far that he personally selects Christmas gifts for nearly two thousand employees of Red Carnation Hotels every year, making the family a maxim: “Happy employees, rejoice guests,” more than just lips. This is true devotion to the ideal. But do not think about it.
The awards and rewards achieved in The Red Carnation Collection in recent years are numerous enough to fill out a book, literally a weighty dossier on industry recognition and luminous reviews. Quotes in the press abound with lights such as Architectural Digest (describing the Milestone Hotel as one of the best in the world), many No. 1 ratings from Conde Nast Traveler, Travel and Leisure Magazine (Bushmans Kloof, Cape Town, voted " The best hotel in the world ”), The Culinary Guide and The New York Times. Wherever the terrain is, the red carnation copes well with its idea of “Without a request too big”, “No part is too small”.
How to brush up on the organization to fulfill its promises; in such a flooded market as the tourism industry, to stand out from the crowd, with such a strong belief in the integrity of the brand, is truly amazing. And customers feel it. The difference can be said in the details.
