Sometime a suitable place for your shopping preferences would require at least one day. Over the past few years, the arrival of e-commerce has changed a lot. Shopping has become more concerned with mental participation and less about physical exhaustion. But are consumers really shipped from retail shopping to e-shopping? If so, is this really the best option?
1) Capture the market square:
The process of shopping can be divided into two types:
a) The need to purchase. The need to purchase includes products that we cannot live without sugar, salt, groceries, etc. Having the necessary products needed was a serious problem for retail customers.
b) Luxury shopping - luxury shopping (for example, watches, watches, electronic, electronic accessories, etc.) again and again forced us to go out of our ways so that we would not regret our purchase. Interestingly, e-tailers captured the market well in both categories. E-commerce basically competes with price & # 39; for goods of necessity and variety; for luxury items.
2) Shift in customer shopping preferences:
Online stores may have made shopping easy, but it’s just as satisfactory as retail shopping, where the process is fairly simple and straightforward. Many people think that online shopping is risky. But is this true in all cases? An online survey conducted in 2014 shows that over 80% of online shoppers came to the community to buy luxury goods. Interestingly, only 13% of the population switched to the purchase of essential goods on the Internet. Obviously, online stores have received a warm welcome for luxury shopping. However, when it comes to buying the necessary goods, consumers are not so welcoming.
3) Buying luxury goods on the Internet: Pros and Cons
The number of consumers buying luxury goods on the Internet has increased. But is this really the best way?
Pros:
1) Disruption of one-time perception: in online shopping, you can simultaneously explore several different brands as well as types. Example. If you want to buy a watch case on one brand, you can compare it with a watch case offered by another brand. Retail stores are unlikely to offer this level of unlimited viewing.
2) Return Policy: At a retail store you can try a T-shirt and see if it fits you. But after the purchase you will not return your money, even if you want to return it. Online stores offer what retailers could provide - Freedom to return a product (for a certain period). Risky, because it may seem that he is buying a product without actually checking it, almost all online stores offer the possibility of return.
3) Convenient shopping: Imagine buying a product, for example, a watch in a retail store. If you go to a watch shop or a gift shop? Which store is better? How far is it? When can you go? It would be a rather tedious task. But online shopping has changed the whole experience. You can come in at midnight. You can browse through hundreds of hours in minutes, and your watch case will arrive at your doorstep.
Minuses:
1) Strictly Virtual: In a retail store, you actually check out one watch case from another watch case. You can be sure which one you like best. But in the online store you can compare hundreds of types of watch brands, but you will have to strictly depend on the information provided by the seller. Thus, online shopping can be complicated.
2) Immediate possession: if you buy an electronic product in a store, you will receive it instantly. But if you place an order online for the same product, you will have to wait at least one day. One of the main obstacles that e-commerce faces today is logistics and average delivery time. Although most major e-commerce websites offer one day delivery (with some additional costs), it differs from the immediate ownership offered by retailers.
Thus, we have seen some of the pros and cons of buying luxury goods on the Internet. Despite the fact that the online market is not yet fully developed, it has been successful in providing more power to consumers. Do not forget about the relevance of fast and trouble-free shopping in today's world.
