The real estate business has a low barrier to entry for new agents. As a result, the common denominator, the average agent’s professional experience is sometimes low. By asking these questions before signing a contract to list your luxury home, you guarantee that you have hired a market leader.
1. Do brokers have a “Performance vs. Market” record that confirms their demands for superior service? That is, the agent exceeds its effectiveness against the average agent.
2. Does the Prodan broker portfolio contain a justification of their requirements regarding their ability to sell their luxury real estate? Go to their website and view the homes sold in the last 12-24 months. Make quality and quantity convenient for the agent to understand your market.
3. Have you read broker reviews from previous clients? Do you provide feedback that any problems that arise will be resolved quickly and efficiently? A very experienced agent should have 10+ reviews displayed on their website showing a sample of customer satisfaction.
4. Can a broker provide your home with the marketing impact needed to sell a property? Have you studied the brokers marketing plan? Selling in today's competitive marketplace makes it widely available online. Your home must be listed on 50+ sites to effectively reach the widest market.
5. Does your broker have a worldwide network and branches to ensure maximum return for your home? Houses in the price of $ 1 million are often sold through personal contacts and word of mouth marketing among the leaders in the luxury space. Make sure your potential agent is a member of this free confederation.
6. Will your home be photographed by a professional photographer using the latest digital equipment? This is important for creating photos that will effectively represent your home. Photos representing Mercedes Benz worth $ 50,000 are studio quality. Still, photographs used by an average agent for homes of $ 250,000 and above are taken with a small digital camera and without professional lighting. Make sure your home is effectively represented by professional photos.
7. Did you view photos of other houses indicated by the agent to determine the quality of the photos that were delivered? Go to the site of agents and make sure the quality of the photo.
8. Does the agent have his own sophisticated website for displaying photos whose image is consistent with the image of your house? Top agents, leading agents, will not rely on the template website provided by their broker. The best agents, agents who know and succeed in business, will develop a website that effectively represents their business. Check your site!
9. Does the agent work with a company that increases its market share in Atlanta or a company that loses market share? If not, why are they losing market share? Just as in the case of GM, Chrysler and Ford, the direction of brokers market share will tell a lot about whether they are on the way or on the way up.
10. Will a broker call you weekly to keep you informed about their progress and strategies in the next stages of marketing your home? Do not pursue your broker, hire an agent who will constantly communicate.
11. Can the agent inform you about the market by providing you with monthly real-time market statistics for your area?
12. Does the broker have a team of professionals to support them and provide the Ritz Carlton service with Fed Ex efficiency?
If you hire a broker who can say “yes” to all the above questions, we think that you will be more happy with the results.
