French furrier and tanner Jean Patou moved from Normandy to Paris in 1910, trying to build the eponymous fashion house. He opened Maison Parry and sold his entire collection in 1914 to an American customer. Just as his fame gained traction with the fashionable clique of high fashion in the Paris World War, I invaded.
After serving as an officer in the war, he returned to Paris and reopened the fashion house. The Flapper style was popular after the war. This greatly offended Mr. Patou’s feelings. He contrasted the short skirts popular at the time, and he shared a longer, more elegant line in his creations. He used the French fashion style to counter what he considered gauche styles that flew from America after the First World War. French tennis sensation Suzanne Lenglen became famous for her Jean Patou, designed for tennis dresses, as for her sparkling game.
Jean Patou designed a classic cardigan and won new fans to create a comfortable and natural fashion. In the 1920s, his fame became even more due to the creation of the first designer ties for men. In 1928, the first sunscreen oil, Haile de Haldee, appeared in the Patu House. The product became a sensation when many customers bought oil exclusively for the sublime aroma that it offered.
When in 1929 the clothing market fell on the stock market, the market for haute couture clothes also fell. Patu lived in the house, being one of the first who entered the market and distributed international perfumes and painted luxurious baths. The most famous was one of the first Jean Patou, Joy. Created in 1935 by master perfumer Henri Almera, the perfume was originally offered to former Pato clients who could no longer afford his clothes.
Joy was an instant sensation. The perfumes were packaged in an art deco collection box and included a beautiful Jean Patou silk scarf that matched the cartographic charts of each season. Joy is the most expensive fragrance in the world.
Dozens of other flavors followed the death of Jean Patou in 1936. Homme de Patou has become a popular men's brand. John Pat's sister, Madeline, claimed responsibility for her brother’s death.
Famous fashion designers continued to be associated with the House of Jean Pato, including Karl Lagerfeld and Jean Curleau. The family maintained control of the business until 2001, when it was sold to giant cosmetic products by Proctor & Gamble.
For most of the past 75 years, Joy Jean Patou has been the most expensive and second best-selling fragrance brand in the world. Only Chanel No. 5 was more popular with perfume customers around the world. For many years, a 15-ml bottle (1/2 ounce) on Joy's perfumes was sold for the equivalent of $ 250.
The success of the brand Jean Patou for most of the last century is evidence of the residual power of products that are exclusive, handicraft and perceived as a thing to strive for. Aromas that inspire consumers create a unique loyalty. Hundreds of perfumes and photographed lines of bath and body come. Most go fast. To withstand the test of time, the fragrance must evoke uniqueness, which includes juicy sound notes, classic bottle design, delicate packaging and exclusivity.
