If you think that newsletters are “old school” marketing tools, you should think again. Newsletters can be your fast track to cash, customers and connections when you expand the focus of traditional newsletter models. But one of the biggest obstacles that people face is creating new content weekly or monthly. Here is an easy way to create a newsletter quickly and painlessly.
First determine the target audience for your newsletter.
It must be clearly defined. For example, “parents of preschoolers” is a very specific group, as it concerns the age range of children, so you can focus on issues related to children of that age. However, you can also include topics of interest to parents about your children, such as college retention or protection technologies for their preschoolers.
You can choose a well-defined geographical area for the local newsletter, for example, “residents of the area between Main Street and Broadway, from First Avenue to Tenth Avenue”.
Secondly, identify topics that will interest members of your target audience.
Choose your topics based on the focus of your newsletter and your goals. For example, if you are trying to compile a list of prospects with specific demographics, such as male players (your goal), you should include information about playing golf, but you can also include information about cars that are good for transporting golf clubs . If your demographics include an additional description, such as “male players who earn $ 100,000 or more,” you can include information about luxury off-road vehicles, as well as more upscale golf tools. This advanced focus also allows you to work with car dealers and sports retailers to create your list.
Now think about what people in the list that you fill out below can help provide content on these topics for your newsletter. (In fact, as soon as you define topics for your newsletter, you simply simply search for your networks for people who can provide relevant content that will appeal to your target audience.
1. Banks
Where do you take the bank?
What bankers (s) have you met at network events?
Who do you know, who can give you an appeal to a banker?
How banks can help: Banks have information on topics related to wealth creation, which is of interest to a wide range of people. Bankers can also help you connect to a wide range of other companies, so if you need content for your newsletter on a particular topic, you can ask the banker if he knows the source for you. (And if the banker gives you a recommendation, ask if you can say that (a) he suggested you contact the recommended person.)
2. Auto
Where did you buy your car (s)?
Where do you service your car (s)?
Where do you get your car (s) repaired?
What auto parts do you use?
How auto sources can help: Men love to read about cars. Women need to know how to choose and maintain cars. Car dealers and service centers know a lot of people. You can use content created by car dealers for marketing purposes, or ask if they know a customer who can provide the content you need. And since you are a customer, they should strive to help if they can.
3. Sports
Which sporting goods stores do you use?
What sports facilities do you use?
Do you or family members play sports? Where? Who is the teacher?
What sports celebrities do you know?
Who do you know that playing sports? What kind)?
How sport can help: Consider starting your first newsletter around a sports topic and build it there. You can orient parents of children who want to learn or actively participate in a particular sport. You can target people of all ages who play sports.
If your newsletter is focused on demographic activity, not based primarily on sports interest or participation, you can include information about the sport. For example, if your primary demographics are “parents of preschoolers,” you can include information on how to get started in different sports; why preschoolers should be active; the benefits of social interaction with sports; etc.
4. Insurance and investments
Who is your auto insurance agent?
Who is your insurance agent?
Who is your homeowner's insurance agent?
Who is your investment advisor or broker?
Do you have a business insurance?
How insurance and investments can help: People who sell insurance and investment products also have information on topics related to wealth creation, which is of interest to a wide range of people. They also tend to be active in their communities, so they are a good source for connecting to other people you may want to choose to provide content for your newsletter.
5. Connectors with authenticity
If you have a house that sold it to you?
If you ever sold a house that was a real estate agent / broker?
Do you know other real estate professionals in your community?
Do you know any lawyers?
Do you know any accountants?
Do you have kids who go to school or play sports with any of these connectors?
Do you or someone you know belong to any local service clubs such as Rotary, Lions, or Kiwanis?
How trust connectors can help: Connectors with confidence can help you, because people often trust them and will follow their suggestions, so if one of these connectors contacts you on your behalf, you can usually rely on a positive result. Connectors often also have extensive networks in their local communities that can help you find content sources. In addition to excellent connectors, they are also a good source of ideas on the latest topics of interest to their areas. Many may be willing to provide you with content or may offer a reprint or other sources that you can use if you are looking for information about a particular topic.
Wow, look at all the people you know who can help you by providing content or connections. Now you are ready to publish your newsletter, because you know how to find content quickly, easily and painlessly. And even if your target audience is not based in your local community (for example, it’s a global online audience), you can still use your local network to help you find the content your target audience is aiming for.
