Often considered a student dealer department, the automatic detailing department (or team) was often assigned to dealer training and “preparing” services for new cars, used cars and cars and trucks taken as trade units or from auction,
In today's soft economy and having survived the most difficult years in the industry, car dealers are closely watching opportunities to increase and increase profits ,
Improving profits in the dealer network
In general, it is considered a "necessary evil", the department of detailing cars is now considered as a source of new gross profit and profits.
Along with other service offerings in the service, F & I and additional divisions, the detail department is increasingly becoming part of the mob of profit source for dealerships. Today’s department departments can perform a variety of additional services required or requested by customers. For example:
- Internal and external detailing
- Paint for tint and minor repair of dents
- Ozone therapy to eliminate unpleasant odors
- Carpet and fabric staining and restoration (to remove spilled drink)
- Enzyme treatments
- Minor internal repairs
- Windshield Repair
In the past few years, free-of-charge “service laundry”, while customers are servicing their cars, have moved from a luxurious offer to high-end dealers to a must for even the smallest low-cost car dealers. This increased operating costs, but with the right team of technicians, the right training and equipment, and expert supervision by management, most dealerships can increase profits by thousands of dollars.
Car dealers are looking everywhere to increase profits - the detail was a hidden gem that is now coming of age.
In order to maximize profit potential, dealers should carefully consider that an outsourcing firm conducts a site review. For larger dealers, having a company that provides services in the provision of services in the car, it makes sense. For small or smaller dealers (less than 80 cars per month - new and used), the internal solution improves performance - subject to the experience necessary for full-scale parts.
