As the owner of a car repair factory, will it benefit your business if you specialize in a particular Japanese, American or European brand? If you look at industry publications, you will see several small stores that advertise their specialization in specific automotive brands. This, of course, these shops. try to capture a specific customer base in a specific area. Will it be a wave of the future or is it a strategy that can backfire in the future? The answer here will depend on many factors, for example, on what kind of car will specialize in auto service, in the area where the store is located, on the welfare of the community, the quality of store technicians and even the capitalization available to store owners. There are many more factors that can work against or against a store specializing in a particular car brand, but this is more obvious.
Obvious advantages of targeting a specific character are more controlled inventory, less need to learn various repair methods, perhaps less cost of tools and equipment, which are a valid statement that the store is an expert in a particular brand. And if the store has a fairly good relationship with the car company, there is confidence that the latest technology, technical bulletin boards and support will be available in the back.
But there are also factors that work against car services that specialize in a particular brand. The main one is the size of the market. Obviously, there would be more Toyotas than, say, Mercedes-Benzes, although in richer areas there would be more luxury cars. It would seem logical that a car repair shop would better specialize in Toyotas instead of Benzes. But an experienced manager should also look at margins, as those specializing in luxury cars are likely to get better returns.
Deciding whether to specialize in a particular car brand is not a trivial decision to make for a car service manager. Being confident about the captive customer base, there is also a risk of not having enough cars in this target market in your area. In any case, age-old values, such as quality, value for money, professionalism and good customer relations, will continue to wear this day, regardless of whether the car-care center decides to specialize in a particular brand or not.
