More than twenty percent of American families can claim the role of luxury e-shoppers. They have an income of more than 100,000 dollars and spend about 20 hours of weekly online research on luxury goods. Famous brands such as Gucci, Burberry, Louis Vuitton, Channel or Tiffany are high-quality consumer products that serve only the elite class in society.
Luxury online marketing boosted e-commerce to over $ 200 billion in 2012 sales. Regardless of whether luxury is related to consumerism or commodity fetishism, there is a huge market for luxury that requires these products and services. Although food, personal assistance and limousine travel must be served offline, there are many expensive items available on the Internet. E-marketing is influenced by rising luxury costs. Recently improved, advanced and high-tech technology makes the image clear on a computer or tablet screen. Consumers can easily view or enlarge photos of these products before making a purchase. The luxury market focuses on quality, detail and perpetual gathering. Many luxury brands are the final work from a group of intellectual designers, professional photographers and the best website engineers. Individual, flexible viewing of these products makes online luxury buyers confident in their orders. For clothes or accessories, they can see them on models with different colors to switch. Marketplaces also create “grouped” outfits to educate customers so that they can buy more expensive items in the same order. Despite the risk of paying high prices, consumers seem to trust these luxury brands online or offline very well. In the company name are excellent services and flexible return policy. Luxury internet marketing also depends on the convenience of shopping. Luxury buyers are almost citizens of the world. They come from different countries with different contexts, speaking different languages. Many luxury brands are sold all over the world, and online stores are open for these customers 24/7 without closing the door.
What is even better for online marketing of luxury goods is that it offers discounts, e-coupons, design events and makes the best deals for online shoppers. Even a woman with an average income can carry a Marc Jacobs bag when she sells.
Internet marketing and online sales make shopping more private and less troublesome, especially when orders come from celebrities who are uncomfortable to follow at the Saks Ave Store. The convenience of online shopping gives customers a calm, fast and secure purchase.
Therefore, more and more luxury goods are being exhibited on the Internet. It is expected that the e-commerce market in America by 2015 will increase 65%.
