Hospitality is a constantly growing industry. It satisfies the needs and desires of its users. As these desires continue to change with the ever-changing lifestyle, the hotel product offering makes micro adjustments to meet these new requirements. They say wealth creates desire, as far as it is true. As people get more profitable income, we see a new generation of demand in almost all areas of our daily life.
We saw the introduction of the concept of health in urban hotels in the early seventies, when luxury hotels embraced something called a health club. In those days, he considered only rooms for sports, steam rooms and saunas. In good health clubs there were also several body massage rooms. The demand for a beauty salon soon followed. No one wanted to leave the health club without proper care for their face or hair. This marked the beginning of a new era for the hospitality industry - wellness age. Those who recognized this as an opportunity used it to remain competitive.
Four decades later, everything is different. The concept of the health club has undergone dramatic changes. Now it is one of the key sources of income for luxury hotels. Things are very specialized. No more than just gym and massages, they now offer a range of products, treatments and therapies and services for holistic wellness services. There are specialists offering advice on nutrition, nutrition, weight loss, weight loss, fitness, beauty, body care and general well-being. The underlying philosophy is to help guests stay healthy.
The demand for wellness trips gave the hospitality industry a new niche, wellness hotels or resort. A well-planned health resort in an attractive resort location offers all the luxuries of a resort hotel. In addition, it offers a well-equipped wellness product. The facilities at these resorts are varied, but usually include a variety of restaurants or restaurants, bars and clubs, business services, meetings and conferences, entertainment, and indoor and outdoor activities. The main focus on these resorts is a wellness center.
The luxurious wellness center will include a well-equipped and equipped gym with personal consultants and trainers, various body baths, steam, sauna, solar therapy and so on. Wellness hotels located in an area with natural springs even offer natural water sources, dipping or bathing, various swimming pools, various body types and massage treatments, yoga, aroma and color therapy, skin treatments, beauty treatments and a list of constantly growing. Needless to say, the hotel employs specialists in all areas to consult and physically provide various types of treatment to guests and residents.
Some health resorts with ample terrain offer their own indoor jogging track at the resort. Health resorts offer their guests enough active recreation. At concessions, they have tennis courts and badminton courts. In addition, they have agreements with the local club for the use of facilities by its residents.
The resort management does everything so that the resident spends minimal time in the room, offering a wide range of health, entertainment and recreational activities and amenities at the resort. The food menu in restaurants offers a section for wellness products, offering a wide selection of organic and food products. You can find a choice of dishes for diet and health even on buffet spreads. A feature on some wellness menus is that they also mention the nutritional values of the dish, including calories. There is enough evening activity in the wellness resort to keep people busy before they go to bed.
A wellness hotel or resort can be anywhere or anywhere. However, those who are located in well-known recreation or resort locations are more successful than urban ones. Wellness hotels located in resort locations, such as a mountain resort, ski resort or beach resort, offer the opportunity to combine relaxation with wellness facilities. Recently, it has been noted that large corporations also patronize health resorts as their meetings and conference rooms, combining business with wellness services.
Branding a wellness hotel or resort plays an important role in its success in the hotel, branding a health product is absolutely critical. It is necessary to ensure that the brand has a strong market presence and supports an even stronger brand representative. In recent years, the industry has witnessed the emergence of a number of highly successful brands, some of which belong to large hotel chains, and some to autonomous hotels.
The most important aspect of a wellness hotel or resort is its initial conceptualization and planning. This is the most difficult exercise. You can not just have a hotel and add to it a modern health club. Wellness hotels need in-depth research and research into the needs and requirements of their potential guests, competition in the area and ways to ensure that the resort remains competitive for at least the next four to five years. While the Big Hotel Chain has its own wellness planning specialists, an independent investor will be advised to retain a professional consultant to create a unique and competitive product. It pays off in the long run.
A good wellness resort with attractive activities gives room for one complaint - why does the sun rise so late and the night comes so soon? One of them is so busy all day that this day never came in the first place. Health resorts, on the one hand, determine your lifestyle, and on the other hand, they offer an excellent opportunity to fuse your vacation with your well-being. Live healthy for you to live only once!
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