It has been several years since several electric salons began to receive rave reviews, in particular, of course, the Tesla range.
They not only generated good performance indicators, but also such things as their range and recharge time showed that they were practical. Therefore, it was no longer necessary to think about making a 500-kilometer journey in several stages and for several days in order to ensure recharge or exchange of the battery.
Go back, they say 5 years, and everyone predicted that by now we will all be stunned by the silence of our roads, because everything has changed to quiet cronyism. Odd car with an internal combustion engine will look with disgust or sympathy, and we have clean air around us as an advantage.
However, this did not happen. Why is this?
Price makes its ugly head
Some of the most accredited electric vehicles and those that are often, in the range and performance, the most attractive, remain very expensive.
Some retail models are around US $ 100,000. Even for large companies and prestigious limousine companies, these are the prices that will make someone blink when reading these ads.
True, there are more modest cars. This is great news, but then things start to get complicated in terms of battery life. (rented, owned, life expectancy, exchange periods) and so on. Some commentators have noticed that a doctoral degree in mathematics is required in order to try to work out only that much of the & # 39; there is, and when you get there, suddenly, that small car does not look like a small one. in price terms.
Performance
For most of the mass market, productivity is a minor issue. Yes, you can drool over Tesla-S and other such prestigious brands that can reach 60 miles per hour before you even get into the car, but in fact such performance is completely irrelevant to most driving, which are urban or suburban ,
Joe can publicly triumph over Ferrari's performance indicators, but this does not mean that they (or will be able to) buy them.
What a typical customer wants to know in an electric vehicle:
- Will this car deal with steep hills?
- How will it handle inhibited plugs in terms of power consumption?
- What does his range need to recharge?
- How long does it take to recharge?
All data tables will appear. For example, numbers that say that a car's range before recharging is 250 miles / 400 kHz may not seem very impressive. They certainly seem to be less impressive (bordering on terrible) losses when small reservations are attached, saying things like " maybe less in winter "Many ordinary buyers will want to leave home in bad weather, knowing that they will not go there, let's wait and see what happens ".
Too many figures for electric vehicles are current, bordering on the air, and too many qualifiers. Another example is recharge time, which often leads to many options depending on your power source. Some seem reasonable, say, 3 hours, but then you realize that you don’t know what a special charger is. Others sound ridiculously unrealistic, such as " 21 hours from a regular connector ".
Try to explain to your boss that you will be late tomorrow, because your car will be charging!
complications
The final comment regarding mass-car inhibitors is that some advertising websites are almost incomprehensible.
A typical new mass market buyer wants to see clear options that indicate “Model X = $”. Of course, we all understand that some things are customizable, such as engine size, color scheme, etc. — plus all of them will have price implications.
What people probably don’t want to think about is that when they go to their showroom, they will need to bring QC, engineer, statistics and accountant to interpret all the different battery options variable performance reload rates and so on.
As long as electric cars become cheaper, advertising and pricing is easier to understand and, above all, will increase their reload rates, their coverage is likely to be limited to niche market segments.
