According to Market Trends, by 2010 the market for pet products in “unconventional” outlets (for example, for retail stores outside the traditional place for animals) will reach $ 4.2 billion USA for Fido or Morris. This area is expected to grow as pet products will fall into the category of luxury and “lifestyle”, such as diamond spikes or designer cushions for your pet. Companies such as Eddie Bauer and Louis Vuitton produce luxury pet accessories and “must have” pet products. In the end, your pet is the most important part of the family. (Just kidding!) But seriously, there is more money spent on things for pets than on babies - much more.
Remember last week when I asked “What are you in a bottle?” Well, it turns out that dogs also have bottled water. “PetRefresh® is the only water available today that is specifically designed for the daily needs of pet hydration. Also a new aquatic product for dogs, "OUP" Pup Cups, is water in a dog cup on the go. They gained excellent brand recognition by donating water to a humane society for the victims of Hurricane Katrina. I just like it: K9 Water Co., based in Valencia, California, sells a line of vitamin-fortified bottled water for dogs over the Internet.
http://www.k9waterco.com/. The four package comes in four versions: toilet water (chicken), drain water (beef), puddle-water (liver) and water-hoses (lamb).
The humanization of animals is more than a part of a family; they live longer and healthier. In favorite "delicacies" there are all sorts of innovations. The list of packed items for your dog is endless. In fact, there is even a new word, invented, a puppy to describe this niche. Pupperware n. Dog accessories and toys, especially on display and sold at home parties. [Blend of pup and Tupperware.]
But only innovation and being fashionable do not tell the whole story. People are concerned about the health of the dog. Vitamins and minerals for Fido represent a huge new segment. The big thing in “packaging” is the ease of distribution and use for pets. There are many new DIY products offered when you can do it yourself, rather than teleport your dog to the vet. Just remember that the instructions are simple and easy to read if you want people to buy your product.
Recently, the Greens (the most popular treat for dogs) ran into problems for consumers, as shoppers claimed that the product packaging was not sufficiently informative about a potential choking problem. I do not know income, but it is important to note that consumers blamed the packaging for labeling as part of the problem.
Rich boomers and other empty nests see Fido as an integral part of the family. They have the money to spend and a lot of it, so look for an influx of products targeted at this audience. A good example is Harley Davidson. They see money in the 50+ generation and have also developed related products for dogs.
Think of this unique marketing and packaging. Ready-made dishes for dogs sound good enough for people to eat.
«BENEFUL® ELEVATES PET FOOD TO NEW HEIGHTS WITH
INTRODUCTION OF THE FIRST FIRST PREPARED FOOD (TM) FOR DOGS
The difference is obvious, as Beneficial Prepared Meals demonstrate eight, mouth-watering varieties and real food ingredients in transparent, ready-to-use, resealable plastic containers — a new packaging innovation in pet food. A new product is being launched locally in 2006 in 50 percent of the United States. "
I just had to use this example, Bow Wow Breakfast Cereal for dogs. This is a new line of dog food for morning consumption. The company that does this claims to be specifically designed to meet the needs of the dog in the morning. The fact is that pets do not buy this material; people do. So keep this in mind when designing your product packaging. First, you must turn to the "human" side of the dog owner.
At the conference “Marketing for Women”, which I recently spoke at, I used the example of packing dog food that women like. Pedigree Dog Food has just implemented a re-closing zipper, something she will buy. So think "people" when you pack your products for dogs. You must first convince the owner to pick your product from the shelf. Make sure that in addition to your “dog-to-dog” packaging, it also attracts people.
Some predictions on the “hot” trends of packaging in the coming months:
Baby Products Boomer
Environmental sustainability and packaging
Designations and indications for packaging (continued)
RFID and packaging
