Although House Dior celebrates 1947 as the year of its foundation, it actually began on December 16, 1946. He was part of the already successful textile business of Marcel Boussac. The house, headed by Christian Dior himself, proved to be very successful. The success was immediate, and the first show on February 12, 1947 shook the world with its luxury and femininity.
In 1950, the house installed a number of licenses for various luxuries, starting with ties and soon expanding to other accessories, including handbags. Like everything else associated with the name Christian Dior, the handbags were of the highest quality. However, it was only before the arrival of the Lady Dior House bag that Dior House really had a corporate identity for the handbag.
The history of the Lady collection began in September 1995 during the Dior and Louis Vuitton Moet Hennessy (LVMH) exhibition, sponsored by the Cezanne exhibition. The Princess of Wales, Lady Diana, was the guest of honor at the exhibition, where she received the very first Lady Dior handbag from the first lady of that time, Madame Bernadette Chirac.
The bag was created in 1994 and was named Favorite (or Chouchou in French), but was later called Lady Dior as a tribute to Lady Diana. The princess fell in love with this bag as soon as she was given. At that time, Lady Diana was one of the most photographed women in the world. She was first photographed with a bag while visiting an orphanage in Birmingham, UK, and then on a trip to Argentina. The Lady Dior bag was an instant success thanks to 200,000 bags sold over two years.
The fact that it was an instant success should not have come as a surprise, since this bag is truly unique in its beauty and elegance. Lady Dior's bag is deceptively simple. Leather has a quilted kannage pattern inspired by Napoleon III-style reed chairs. This tune goes back to the first Dior show back in 1947, when Christian Dior used Napoleon III style chairs. The handles are elegant and carefully crafted with a crocodile with gold rings and decorated with four gold letters, on which is written the name of the house, D I O R. Its shape is square or rectangular, depending on the size.
Since Dior’s signature bag appeared in the mid-1990s, Lady Dior’s bag has appeared in several guises, although the basic elegance and beauty have not changed. He has appeared in several mini-short films known as “Lady Dior Saga” starring Marion Cotillard, the face of Lady Dior since 2008.
