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RealFur is back: fur growth through social media and industry trends-2

The fur industry is exploding. Over the past decade, sales of fur products in the world have increased by 70%. According to "Fashion Business", the fur market is worth more than 40 billion dollars a year, it involves more than a million furriers, retailers and farmers. With such dizzying numbers, it is difficult to ignore the influence of fur in fashion.

Amazing group notes online: millennia. Despite the growth during the dramatic demonstrators of red painting, fur becomes an accepted and famous fashion. In 2000, she again began to enter the repertoire of designers. Alexander McQueen, Dolce and Gabbana and Michael Kors, among many others, introduced a new generation of fur.

Seeing the revival of fur on the cat walks of New York and Paris, he begins a new trend of raising fur. There are currently over 45,000 posts with the “RealFur” hashtag on Instagram. The same hashtag also tends to be on Facebook and Twitter with hundreds of posts and egotists.

Instagram accounts like FURS.com, WeLoveFurs.com, and ladyfur affect the fashion scene, making fur more accessible to young masses.

Popular fur devotee Louise Tsang, a self-described “fur addict and handbag,” launched her social networks to start her new blog and share her love.

“Wearing real fur is a very personal matter,” said Louise in DailyMail. “He expresses his feelings in terms of individual style and their view of fashion.

Real fur also expresses an aura of elegance, style, sexuality and femininity. When you actually wear a real piece of fur, the first thing you'll notice is that the experience is very sensual. Just smooth grazing of fur on your skin gives you a very sensational feeling. ”

Despite the large number of mostly positive fans, Louise was not immune from some negative reviews:

“Some time ago I posted a photo on Instagram of a super cute poncho in rabbit fur, and one account owner made very negative comments about it.

I find it very offensive that the other person is trying to convince me of his views and beliefs. The way I see fur is something luxurious, precious and beautifully elegant. This is an eternal piece that everyone cares about. "

Technology adds another trend of fur development. For the first time, it can be mixed with other materials, such as wool or silk. This makes lighter clothes that are more attractive to customers in warmer climates who still need luxurious decor. Fashion Business reports that there are 400 fur shops in the UAE in the UAE, where summer can reach over 100 degrees Fahrenheit.

Mark Oaten, director general of the International Fur Federation, says that fur trends are growing because the industry has taken a step back to see the big picture:

“People in the fur industry have realized that if we don’t learn how to dye our product, if we don’t learn how to make our products more flexible and light, we’re going to be in a situation where you have ever just sold furs to someone who needs to warm ".

Another popular Instagram account, Fur_Heart, supports fur fashion by posting followers.

According to the International Fur Federation, more than 60% of designers used fur in their autumn-winter exhibitions. As social media ants continue to showcase their fur, luxurious fabric is seen as more attractive from runway models to suburban 20-somethings.




RealFur is back: fur growth through social media and industry trends-2


RealFur is back: fur growth through social media and industry trends-2

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