I think it is fair to say that the advent of online shopping has revolutionized our shopping, as a global high street has been attached to our door. With the help of a computer, Internet connection and our flexible friend, we can enjoy shopping, which only a few years ago would look like something from Star Trek.
In this exciting new world in which we live, stores from all over the world come practically to our living room, and find that the “secret part of medieval chain mail” can be as simple as buying a jar of beans.
Younger buyers were the primary driving force behind online purchases, and ever more rapidly growing computer literate generations began to quickly follow them. The entire transaction can be carried out in a secure and secure way thanks to 128-bit encryption and the availability of a range of security protection programs.
Some purchasing experiences will always be enhanced by the ability to touch and try before buying. Finding the perfect dress or the perfect pair of shoes obviously requires a tactile sensation and is often combined with social experience, such as meeting good friends for coffee and chat.
The luxury gift market is one area that clearly works for online shopping, because it has high-quality brands that we can trust. It is important that we choose an online store that conveys the same high quality as in the proposed products. Once we find a suitable online retailer, we can begin to choose all the important gifts that often make up the classics of the design and are instantly recognizable.
After you have chosen and paid for these gifts, you can arrive at our door within a day or two or even be delivered directly to your loved one with packaging and a special message. In these hectic modern times we can use the time and effort saved here, at a more pleasant time with the family or even a little special time for ourselves.
This market was not without problems, although there was some sullen outrage against online retailers from traditional retailers on high streets, as the market experienced some growing pain in this new trading environment.
The luxury gift market was clearly slow, embracing this new buying environment, and quick thinking developers were asked to first meet the needs of the online community. Bright young companies began to emerge from nowhere, offering the consumer of the 21st century a choice of desired design-oriented products.
Problems began to arise when some of the online stores began offering huge discounts that stores with high streets simply could not match because of their higher overhead costs. Many low-key consumers began exploring tempting projects on display in high-street stores, and then discretely surfing the Internet and buying at a much lower price on the Internet.
Shops on the high streets often put all the hard work, and online stores were engaged in sales. This situation has had a devastating effect on sales on high streets, and many owners have realized frustration, annoyance and lack of it in the cold.
Problems continued to spiral out of control when online retailers started a subtle price war with each other to maintain sales and see competition. At this stage, the profitability was almost completely eliminated and, more seriously, the integrity of several quality brands multiplied carefully.
As the decline in prices stopped, online stores began to force each other to fade, leaving behind a slaughterhouse. Many market prices in the market were cut beyond the allowable limits, and many favorite brands took a beating on their lower perceived value.
Manufacturers and distributors in the luxury gift market were also clearly taken by surprise. Over the past 10 years, when the bubble in the banking industry has created more tangible wealth, increased wealth has passed into the luxury gift market, significantly improving sales figures.
When there was an abundance of wealth in society, the problems with a discount to some extent remained hidden, because there were enough sales to keep everyone happy. However, as the economic downturn began to bite, the problems were revealed dramatically, as everyone was chasing fewer customers remaining in the market.
So can online shops and high street shops sell luxury gifts together?
I believe they can.
The online luxury gift market has grown. The online store of luxury gifts is changing and becoming a much more professional affair, with quality service at the heart of the business. We will no longer, as customers, tolerate part-time work when the owner goes to work, and then responds to messages when they return home. A new, more mature generation of online companies is coming to replace cost-cutting companies that have evaded oblivion. These are companies that understand the need to protect and maintain the brand integrity of the cherished brands that they support. They have strong values and faith in the service they provide, besides a quick sale.
Opening a luxury online store in many ways, like opening a store on the street; it requires the same specialized knowledge of the range and experience of providing quality customer service. However, instead of customers discovering a store while driving on a main street, an online store may also be in the middle of the desert. If online stores do not spend time and money bringing people to the store, no one will know what they are, and if they want customers to return, then the service should be as good as the projects sold. Competition in this new arena continues to grow, and to achieve the desired impact is becoming more expensive. Many of the street shops also began to see the light and created their own websites, realizing the potential in this sector.
The days of extravagant profits for online stores have come to an end. Online stores should spend the same margin on high street stores for advertising, good quality packaging, delivery, and the quality of service we expect from such high-quality projects.
Now that the profit balance has arrived, online stores and stores with a high level of street market should be able to work in a wonderfully complementary way because they offer different experiences. A store with a high street allows the customer to sense and check the proposed projects, and then allows you to immediately move away the chosen design. An online store usually offers a much larger range of stock to choose from and can provide the convenience of making a purchase from your own home. Projects can then be sent to anyone, anywhere.
There are signs that these harmonious relationships are beginning to emerge in the market, as you can see new online stores supporting stores on high streets and the integrity of many favorite brands with a sound price and the provision of quality service. It is gratifying to see brands such as Alessi, Menu, Eva Solo, Design E, Louis Poulsen, Absolute Appetite, Jacob Jensen and the like, with the respect they deserve.
These are exciting times for the evolution of online shopping, and I look forward to seeing the future.
