At one point in time, the prestigious prestigious Rolls-Royce cars were manufactured and manufactured in the United States - the United States of America. However, this early example of marketing and mining on the shelf and outside the home was doomed to failure.
Naked six months after the signing of the historic contract between Charles Rolls and Henry Royce, a Rolls-Royce car was exported on its way. In early 1906, Charles Royce traveled to the United States, taking with him four cars as examples of the company's products. One of these cars was sold almost immediately after unloading; one went straight to texas. The remaining two cars served as sales and advertising vehicles - an example of excellent craftsmanship and attention to detail that the company has become world famous and famous for. One of the cars was saved on the road as a demo model, and the other was exhibited at the New York Auto Show. This first appearance at the auto show was a great success for Rolls Royce: four more orders were taken for new cars. The American distributor also jumped on the plate.
The business grew for Rolls-Royce in America to such an extent that 12 months before the outbreak of the First World War only 100 cars were sold. By this time, the owners and management of the company came to the conclusion that there was a large sales potential for Rolls-Royce cars in the United States. Judging by current trends and market sales information and experience, they concluded that the American market for their beautiful products was larger and richer than anything they could expect in their domestic market and in the current production domain - in England. Restrictions on imports and tariffs would be a limiting factor for Rolls-Royce in terms of both the added cost of the final car price for American consumers, which would have to take into account import tariffs for their cars and the profitability of Rolls-Royce in America
The cube was thrown. American production facilities were established as soon as possible. This was the full production of Rolls-Royce in America. The factory itself was acquired in Springfield, Massachusetts. Production was quickly evaluated under the direct supervision of no one but Henry Royce himself. Production was carried out mainly by local workers, who led and controlled a fleet of 50 traders from the British factory Derby itself. These British workers actually physically immigrated to America forever with their families.
Production at this plant in Springfield was preceded in 1921 by Rolls-Royce, firmly stating that the product from this car factory would be equal to anything built in a home factory located in Derby, England. The plan was that the parts would be shipped and assembled in the USA with a custom-made body made by existing prestigious American firms. Interestingly, over time, the number of items made locally in the United States, unlike in the UK, began to actually increase, not decrease. However, product consistency in terms of product line and actual product began to deviate from the strict British product. Only the first 25 chassis were virtually identical to the Derby England factory products. Over time, more and more deviated from the strict British product. Some of them may be related to personal preferences and procedures of various local American chefs. After each of these were premium established firms with individual products, styles and methods previously. Some of them were caused by the demands of American customers, their ability to individualize and personalize their American cars in accordance with their individual preferences and styles.
What did the American Roll-Royce do? On the one hand, it is worth. Significant costs were associated with converting cars from the right British drive to the American left hand. As a result of the increased costs, the selling price of these American Rolls-Royces was not so competitive for other automotive products available in the US market for prestigious automotive products. Then Brewster Coachbuilding, the main US trainer for Rolls-Royce, faced financial difficulties. Then came the crash of the stock market in 1929. American Rolls-Royce may continue to save on one major marketing mistake. British parent company introduced a model of dynamite - "Phantom". The car was not manufactured in the United States and was not even released by importing 100 cars until a year later. The car had a great reception with a prestigious car market in the USA. However, by the time it was decided to create this hit product to meet American demand, the actual Phantom model was replaced by an ultra-high-tech and sophisticated model - The Phantom II. Taking into account the cost of refurbishment, it was concluded that every American Rolls-Royce Phantom II unit manufactured and sold would cost the company an amazing 1 million to produce compared to the 1929 price threshold for luxury cars of just 20 000 dollars.
The fate of the American Rolls-Royce products was sealed. The company has completed the last 200 orders for their cars. By 1935, these orders were completed and delivered to their customers.
This was the end of the Rolls-Royce experiment for the production of an American prestigious automotive product.
