Christian Dior was born in January 1905 in Normandy, France, but soon the family moved to Paris. It was in Paris, the fashion capital of the world, Dior opened his fashion studios in the somewhat bleak post-war winter of 1947 on Montaigne Avenue. His lively spring collection was an instant hit, probably because it contradicted the austerity of Paris during and immediately after the Second World War. Literally overnight, Dior became famous throughout the world. By the time of his death in 1957, only 52 years old, Dior considered women as stylish and diverse as Marlene Dietrich, Rita Hayworth, Eva Gardner, Duchess of Windsor and Eva Peron among their high-profile clients. From this culture high-fashion that christian dior watches come to life.
Dior horlogerie This is an instantly recognizable luxury watch collection. More than sixty years of outstanding creativity is added to what is a long and exceptional Swiss tradition of making watches for the production of unique watches that correspond to the “House of Dior”.
Dior watches are designed in Avenue Montaigne studios. Here, the team of watchmakers begins working with drawing boards and unites special associations of images and inspirations of all kinds in order to sketch the initial outlines of the new watches. These constructs are then transferred to Dior. Les Ateliers Horlogers & # 39; (watchmaker's studio) in La Chaux-de-Fonds, Switzerland; an area widely referred to as the world cradle of the watch industry.
Using sophisticated software, watchmakers in & # 39; Les Ateliers Horlogers & # 39; then determine the technical feasibility of the designs, the various components of the watch and the characteristics of the bracelet. It is significant that there is a constant discussion between designers in Paris and watchmakers in Switzerland.
Dior Horologer consists of three main collections: Dior christal for women, Chiffre rouge for men and La d de dior , also for women. In different ways, each of these collections combines the best quality with the best design. Dior christal collection - a restrained tribute to Christian Dior himself. Using crystals and diamonds, these watches are similar to Dior couture dresses, they are just as beautiful and immaculate as the outside. La d de dior the collection is relatively new, it was only released in 2003. This is a classic line of watches inspired by the 1970s style and described by Dior as a woman who wants to wear a men's watch, so she always thinks of it. Chiffre rouge The collection is associated with technical specifications, without prejudice to the Dior style for men.
The reliability of Christian Dior watches is guaranteed by their compliance with both stringent international technical standards and the standards associated with the name “Swiss Made”. The conditions required for the "Swiss Made" label are strict. In 1971, this code of practice dictates that at least half of the components used for movements, assembly, testing and control of movements and, finally, assembly, installation, installation of time and control of clocks in its object must be made in Switzerland.
