The answer to the question of how travel restructures the fashion industry is simple!
When an Asian tourist with a high socioeconomic status goes to the USA and sells fashion accessories; they bring with them the international market. When they attract the attention of leading fashion brands, they satisfy their needs with these brands. These brands, seeing the effect of tourism growth, began to create unique marketing campaigns that provide their international customers. They will provide people with special offers, personal buyers or even language translators to help the market grow in their country. So, in this article we will talk about this topic in detail!
The travel industry and social media are changing the fashion industry:
Currently, the ability to reach your target audience via the Internet is most important!
If the brand cannot do this, see Large loss in sales. It can be in social networks and digital marketing or e-commerce, but the new revolution in the fashion industry is how the Internet is a famous brand. Models, makeup artists, producers and stylists are more hired for their influence on social networks than their talents. The more subscribers to Instagram or Twitter, the more your brand will sell. This is a new formula that is rebuilding the fashion industry.
Brands that still adhere to the traditional style of marketing, lose their relevance in the industry and their sales. Three out of four buyers tend to buy brand products after viewing or learning about it online. Social media is transforming the fashion industry because people now want to watch what they buy via Snapchats or Tweets online. If the consumer does not find his desired brand on the Internet, he moves on to the next major brand that is online and fulfills his wishes.
Today, a person’s social status is determined by their extravagant travels and experiences, not by the Jimmy Chose they wear or the bags they carry. It's all about the rich events in foreign countries, and not about how much you spend on your watches or clothes. There was a break in the fashion industry, which led to a shift in how they are doing it now. Designers and brands around the world are trying to change themselves to fit into new demographic trends. This is how the fashion industry changes. In 2015, Chinese tourists made almost a record $ 229 billion. Purchases of expensive items. But with the new wave of destination preferences for generous goods, brands began to adapt the same trend. Now they are trying to reach different regions of the world, selling their campaigns in such a way that they get the “experience” people want. These are just some of the ways in which elite travel rebuilds the fashion industry!
New hotel brands are redefining the tourism industry:
Nowadays, with the advent of travelers in every industry, this has become a new trend for large hotel companies to release new varieties in the hotel business. They brand existing hotels with new ports. It has become a new business strategy, where they offer you exciting projects, intricate menu details, vivid illustrations and an emphasis on local cultures. These new hotel brands offer a new way to experience your stay at the hotel. All of them promise uniqueness, remaining in accordance with their quality and service. Below is a list of such hotels that tried to combine reliable quality and exclusive impressions.
AC Hotels by Marriott:
This is a collection of design-oriented hotels, and such hotels provide energetic, atmospheric lounges for their guests. They are located in France, Spain, Portugal and Italy, and more recently in New Orleans. This is mainly for travelers who want to stay in Cosmopolitan hotels in the cities.
Canopy by Hilton:
They combined the charm of newly built and renovated buildings. Their projects are locally affected and have great value. They also signed up to be located around the Pearl area in Oregon, Portland, Ithaca-Commons in the state of New York and in the center of Nashville. This is mainly for travelers who want to have a relaxed time, trying beer and relaxing activities.
Cordys Hotels and Resorts:
This is a collection of high quality hotels with exceptional architecture and design by the Langham Hospitality Group. They, more recently, will open this summer in The Langham Place Mongkok, Hong Kong. They also plan to open in China, New York, San Francisco, Miami, Singapore, Dubai, Bangkok, Bali, Sri Lanka, Los Angeles, London and Orlando. It is designed for travelers who leave on business, but also want their luxury!
Curio collection from Hilton:
This is a series of five-four-star hotels with unique qualities around the world. These include Curio hotels such as SLS Las Vegas; Highland, Dallas; Franklin Hotel, Chapel Hill, North Carolina; Providence Biltmore, Rhode Island; and Diplomat Resort and Spa Hollywood, Florida. The next one will be in Portland, Oregon; Sarasota, FL; Houston and Doha, Qatar. It is designed for business travelers who want the luxury of Hilton along with the new uniqueness of luxury.
EVEN Hotels:
These hotels Inter Interental Hotel Group created the conditions for maintaining health and wellness. They provide yoga mats in your room, organic and fresh produce, etc. Their locations are in Rockville, Maryland and Norwalk, Connecticut, but they will soon open in Midtown East, Midtown West and Brooklyn in New York . These hotels are designed for those high-level people who, rather, would not be in a harsh place and expect the usual luxury and comfort.
Graduates:
These are stylish, unusual objects that provide a sanctuary for families and professors attending colleges. They were found in Higher Tempe, Arizona, and Graduates in Athens near the University of Georgia. Soon they will open in Oxford, Mississippi; Madison, WI; Lincoln, Nebraska; and Charlottesville, Va. This is a definite upgrade from a hotel with poor services!
