Much has been written about millennials, some are good, and some are not very good. Interestingly, they are not so different from past generations that are growing in an astounding world of technological change. Think of those who grow with the invention and use telephone, rail and motor transport more widely. The 21st century marked similar technological advances that transformed societies around the world in their own way. It is not surprising that all and all new generations are criticized by established generations for the fact that ideas that are at worst too radical, too liberal at best are disrespectful, self-centered, self-absorbed, etc. This dynamic is universal and part of human DNA when a person comes from age and needs a cut of his own path.
And, like all previous older generations, they gradually softened and gradually became conservative and even adapted many of the traditional ones. the ways of their elders. As one of the journalists noted, the left baby boomers were accepted by the Generation of generations, which destroyed war and famine in the world during their lives, is the current leadership, which involved us in the longest war in US history, which resented the cruel sectarian wars and forced the largest refugee migration since World War II refugees are now in Fortress Europe to avoid grinding poverty and persecution. And this is the same generation as in accordance with the Glass-Stigall Law, which encouraged greater financial excess and speculation, increasing the pass for the Great Recession, which caused staggering financial scandals in which few were punished and sped up the dredging of America’s middle class.
Baby boomers reaped rewards from the victims of the Greatest Generation, who suffered from the Great Depression and World War II. In contrast to the Boomers, an estimated 85 million millennial generations are faced with broken student loans, high rents and mortgages that do not leave little for savings and discretionary expenses.
For this reason, the ripening of a millennial leadership may be the most conservative generation of thinking in American history, especially with regard to politics and economics. In the luxury goods market, some minor signs develop with a growing trend towards values and functionality and the absence of fancy objects.
As for my personal experience, after many years of using plastic razors, I cordially switched to the double-edge razor used by my elders. The shaving process requires much more time, but shaving is smoother and closer. The razor and double-edge products are durable and durable and psychologically return to the time when the objects were not disposable and were glued with decent attention almost forever.
The psychological component of the old Americana begins to erase in many ways, making this general trend irreversible. You see a shift in business, politics, public and foreign policy. Of course, there is always garbage that gets the predominance of media attention, but does not reflect the general trend.
Discretionary income will still be limited, but luxury will always be a luxury, redefined as a necessity with quality, durability and functionality. The accumulation of "things" will drop significantly, and product purchases will be carefully studied. For this reason, luxury goods and services firms must think strategically right away, otherwise it will no longer be a problem of losing market share, but rather a matter of losing your business as a whole.
