Any brand selling any product will be better off if it has a famous face. Of course, if you are famous, then he will be able to unite only with well-known brands that are well known and can afford to pay well for obtaining rights to the plaster of a famous person next to what he sells, be it water (Jennifer Aniston for SmartWater), shoes ( all those who have this or that approved Nike), and in this case a luxury watch.
Luxury watch brands have all the qualities that allow them to pay (usually) the millions of dollars they make for all types of celebrities. These qualities include a solid reputation, rich stories (almost every one comes from Switzerland or another European country), as well as the use of high-quality and exclusive precious metals and stones, which lead to the production of something that can cost up to hundreds of thousands of dollars: luxury men's watches or luxury women's watches.
Here is an overview of four watch brands that have celebrities, representatives of all kinds. Some you will know right away, some of you may know the face, but not the name and others, you may not know at all. Who is the hottest? Which luxury watch brand has the best group of representatives? You decide.
I would say that every ambassador in Movado is known, hands it. Movado watches are elegant and elegant and can be sporty (starting with the last three male ambassadors).
Actress Kerry Washington; you cannot immediately recognize her name, but you immediately recognize her face. She is known for her performance in the film "Ray", which was released in 2004 and was signed in Movado in 2005.
Actress and former children's model Amanda Seyfried (her name may be unfamiliar, but as soon as you see her face, you will like “oh yeah!”)) She is the youngest ambassador of Movado. She appeared in the films “Maam Mia!” And “Mean Girls” and stars in the HBO series “Big Love” this season.
Mikhail Baryshnikov, this name introduces little; He is one of the most talented dancers of all time and has been the Movado ambassador since 2004.
Wynton Marsalis, a jazz trumpet and Grammy Award winner, has been Movado’s longest-serving brand since 1998.
Now the athletes come here: tennis superstar Pete Sampras, baseball player Derek Jeter, and QB football player Tom Brady are all representatives of Movado, who represent more sporting collections of the brand, such as Movado Series 800, as well as its men. like ESQ.
Half the Omega ambassadors need no introduction, as they are huge stars in their respective fields. Cindy Crawford, Nicole Kidman, George Clooney, Michael Phelps, James Bond and Michael Schumacher all work for Omega in addition to their day job. Less well-known ambassadors (at least in the US) are Chinese actress Zhang Ziyi, Indian actor Abhishek Bachchan and Russian swimmer Alexander Popov. However, the strength that these representatives have is that they know perfectly well in their countries of origin, and more and more luxury watch brands are closing their boutiques in the US and Europe and heading to places like Asia, the Middle East and Russia .
TAG Heuer is similar to Omega because it has world-famous stars promoting its brand, mixed with men and women who are specially known in their countries. TAG recently opened its eighth store in the Middle East and apparently focused on growth in this part of the world, so it should soon add the famous Arab face to its list.
Tiger Woods, Maria Sharapova and Leonardo DiCaprio - megastars. Other TAG ambassadors include Finnish racers Heikki Kovalainen and Kimi Räikkönen, as well as Indian actor Shah Rukh Khan. Longines is another Swiss luxury watch brand, the motto of which is that “elegance is an attitude”, therefore its representatives are called ambassadors of elegance.
Longines has two of the most recognizable (not to mention married each other) tennis celebrities: Andre Agassi and Stefi Graf, but then there are several lesser-known (lesser-known) ambassadors, among them Lithuanian actress Ingeborga Dapkunayte, Aaron Kwok Fu Shing, known as “Michael Jackson from Hong Kong” and Indian beauty Aishwarya Rai Bachchan, who won the title of “Miss World” in 1994 and has been an ambassador of Longines for 10 years.
The strategy of having both well-known and less well-known (in the USA) representatives is a marketing concept that has proven itself for the luxury watch business. As for which of these speakers is the hottest, it depends on your personal taste.
Copyright (c) 2009 Chandra L Coleman
